Bordeaux’s wine industry is reeling as wildfires rage across France, turning smoke into a silent economic killer. With hundreds of thousands displaced and tourism—a vital revenue stream—plummeting under travel warnings and fear, the region’s already fragile economy takes another brutal hit. Facing shrinking wine demand, global competition, and rising costs, small businesses are collapsing. Officials scramble to reassure, but the damage to France’s iconic wine region’s reputation is already deep, and recovery may take years.
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