Country music icons Morgan Wallen and Eric Church are officially racing into NASCAR’s spotlight through their ownership of Field & Stream, with the brand already sponsoring Corey Heim’s winning Brickyard 400 car — just months after teaming up with Heim at Nashville. The 23XI Racing squad, led by Michael Jordan and Denny Hamlin, is at the heart of this crossover, showcasing how outdoor and entertainment brands are capturing NASCAR’s loyal fanbase. Field & Stream’s continued sponsorship through October’s Charlotte race, plus a revived print edition, signals a bold renaissance — while Wallen’s satellite radio branding on an Indy 500 winner earlier this year proves this isn’t a one-off, but a full-blown trend.
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