Harper Beckham, 15, is set to launch her own skincare brand, Harlo by Harper, next year—inspired by her own acne struggles and designed for Gen Z and Gen Alpha. After her first name choice was rejected by the USPTO for confusion with brooms and toiletries, she pivoted to this new moniker, which she co-developed with her team. Victoria Beckham, a proud cheerleader, helped Harper craft business plans, while the family’s history of trademarking young stars’ names underscores their strategic approach to protecting Harper’s legacy. With parents beaming at her entrepreneurial hustle, the launch is poised to make waves in the beauty world.
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