ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI

For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence.If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom.New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.