Beyond the Label: what’s really in your personal care products with founder of ZEBRA, Jenn Thatcher

Jenn Thatcher, ZEBRA’s founder, transitioned from a successful art career to creating a non-toxic personal care brand after her children experienced severe health issues. Her daughter developed an ovarian cyst at age four, and her son was diagnosed with a rare brain tumor. These events led Thatcher to scrutinize the ingredients in supposedly “natural” products, discovering many contained harmful chemicals. ZEBRA was established in 2023 to offer transparent, safe, and effective alternatives to conventional personal care items. The brand emphasizes “black and white” ingredients, meaning clear, non-toxic formulations without hidden or questionable components. Thatcher’s mission is to empower consumers with truly clean products, challenging the current market’s often deceptive labeling practices

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