Description: In this episode, we chat with Anna-Maria Eriksson, a lively and creative soul who’s made her mark in Åre. She shares her journey of falling in love with the town, from her first days baking flatbread to her spontaneous decision to take over a local café. With humor and a whole lot of heart, Anna-Maria talks about what makes her feel at home in Åre, her unique take on Swedish culture, and her “badass” approach to life. Join us for an inspiring, feel-good conversation about life, community, and the joys of doing things your own way.
Chapters:
(00:00:00) - A beautiful place to call home
(00:07:55) - How to make the most of limited resources
(00:14:46) - Living close to nature: the joys of rural life
(00:21:15) - Exploring the charm of Tegeforsen
(00:28:04) - Facing challenges and finding solutions
(00:37:15) - Standing up for what matters
(00:45:44) - Building a supportive and creative community
(00:54:29) - Turning visions into reality
(01:01:46) - Surreal moments and unexpected opportunities
(01:09:12) - Finding connections between work and passion
(01:16:33) - Wrapping up: quickfire questions and final thoughts
Featured Quotes:
"It’s amazing how Åre allows you to create something out of nothing—it’s a place full of endless possibilities."
"The sense of freedom here is contagious—there’s space to try new things, to experiment, and to truly be yourself."
"Living in Åre is about possibility—it’s not just a place, it’s an abundance of opportunities."
"I feel strange and different to the typical Swede, but I think that’s what makes life interesting."
–– Anna-Maria Eriksson
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Follow Our Guests and Team:
Anna-Maria Eriksson:
@annamariaeriksson
Creative Director: Viktor Ohlin
@allinvision.jpg
Hosts: Val Cook and Tim Boffe
@thenomadsfamily
Interior Design by
Theolin Interior Design
Watch and Listen:
This episode is also available on YouTube and YouTube Music.
Special Thanks:
This episode is sponsored by @Eivy
We're thrilled to announce an exciting giveaway in this episode of What's up Åre. We're giving away a nice package of clothing from Eivy to one lucky subscriber. Here's how to enter:
Simply subscribe to our YouTube channel and follow us on Spotify – the more channels you follow, the better your chances of winning. We'll announce the winner in the description of the next episode, so keep an eye out and see if it's you!
Don't miss out – hit that subscribe button, stay tuned, and you could be the winner.
The winner of the giveaway of last week's episode is none other than Jon Spijon.
