Jess has been an online creator — starting with a side hustle and eventually serving clients while generously educating fellow creators — since 2011. If you've watched her YouTube tutorials over the years, like I have, you've likely benefited from her expertise! In this episode, we dive into two key assets for any online business: a website that brings in leads for service-based businesses, and email marketing to nurture and connect with your audience. Jess shares her journey from side hustle to full-time entrepreneur, including how strategic content marketing has helped her build a strong web presence, allowing her to spend time on things other than constantly selling services — like hanging out with her daughter! We discuss all the fun email things: automations, workflows, segmentation, audience research, content strategy, client acquisition, personal branding, and how Jess uses email to stay top of mind while being generously helpful to her subscribers. In this episode, you'll learn about: • Where to place forms on your website to attract new email subscribers (advice from a website pro!) • What you need in place to rely less on social media for website traffic and sales • How Jess uses a mix of blogging, YouTube and email to support her content strategy • Why email is one of the few assets you fully own as an online business owner (without worrying about algorithms) • Strategies for thoughtful email list segmentation so you can send more personalized emails • How to learn more about your audience and tailor your content strategy using reader surveys
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