Mo Bunnell is a pro at building relationships. As a sales and business development consultant for Bunnell Idea Group — and author of Give to Grow — he’s a prime example of generosity and personality when it comes to email marketing with his audience. Mo nurtures his list with consistent personal and professional updates that keep him top of mind. One challenge he’s had (and solved) is working with massive corporations but needing a way to get their employees on his email list — to nurture and sell to them — as well. Tune in to hear how he did it, all while giving away valuable content that further reinforce why his clients love working with Mo and his team. We discuss segmentation, welcome sequences, long-term relationship-building, and how to package up email opt-ins as “trainings” that are a no-brainer for joining the BIG email list to learn more.
In this episode, you'll learn about:
How Mo balances sharing personal and professional updates to build and maintain familiarity (and approachability) through email
Using segmentation to dial in exactly how you’ll speak to different groups of subscribers on your email list
A real-life mess-up 😬 and what Mo did to fix it going forward
A great example of when it makes the most sense to create separate welcome sequences for different audiences
Why it’s ALWAYS your move — and there’s always a way — to be helpful
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