How much do artists really make from streaming? Spotify just paid out $10 billion in 2024, but where does that money go—and is streaming actually sustainable for artists? In this episode of Live From Mars, Alex (@vinylbymars) sits down with Sam Duboff, Spotify for Artists’ Global Head of Marketing & Policy, to break down the newly released 2024 Loud&Clear report and what it means for artists, streaming, and the music industry.


In this episode, we cover:

  • The Truth About Streaming Royalties – How artists actually get paid (no, there’s no fixed per-stream rate)
  • The Rise of Independent Artists – Why 50% of Spotify’s payouts go to indie and DIY musicians
  • Superfans Are the Future – The 2% of listeners who generate 50% of merch sales
  • The Globalization of Music – How international collaborations are reshaping the industry
  • What’s Next for Streaming? – The comeback of music videos, new artist tools, and more


Plus, we dive into Lady Gaga’s Mayhem, the magic of Charli xcx and Lorde’s “Girl, so confusing remix,” and play Best, Worst, Fav with Lorde’s Melodrama.


Read the full Loud&Clear report: spotify.com/loudandclear


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Live From Mars

Inside Spotify’s $10 Billion Payout: Loud&Clear with Sam Duboff

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