SoundCloud just acquired Nina Protocol, the decentralized music platform that let indie artists keep 100% of their earnings — a bold move signaling SoundCloud’s pivot from mere host to full creator ecosystem. Though Nina shut down in May due to funding woes, its editorial archives and genre map are now SoundCloud’s to preserve and amplify, helping spotlight new artists. Existing Nina creators get free SoundCloud Artist subscriptions to keep growing their fanbases — all while SoundCloud quietly expands its tools for independent musicians.
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