Ford’s making a bold move into the aftermarket game, turning customization into a profit engine with limited-edition packages and a new “Ford Custom Garage” platform. Think Nike shoe drops for cars — exclusive, hype-driven upgrades like the $57K Desert Rising Bronco that blend style and serious performance. With 46% of new Ford buyers already customizing, the automaker is locking in revenue by offering factory-backed parts, warranty coverage, and financing — all while tapping into the $53B U.S. aftermarket market and aiming for 8% annual growth in software and services.
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