Etsy director Melissa Reiff quietly cashed out 3,855 shares worth $328K on July 15, 2026 — part of a pre-planned compensation strategy tied to vested stock options. Despite the sale, she still owns over 17K shares valued at $1.5M. The move wasn’t driven by market concerns, but Etsy’s stock remains strong, up 54% year-to-date and trading near a two-and-a-half-year high. Recent earnings show solid growth: 8% revenue and 6% gross merchandise sales increases in Q1 2026, signaling renewed shopper interest. Reiff’s retention of most shares suggests confidence in Etsy’s long-term trajectory.

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