Despite crypto’s growing accessibility through ETFs and retirement accounts, adoption remains stubbornly low—only 10% of U.S. adults owned crypto in 2025, down from 12% in 2021. Even with President Trump’s hype pushing Bitcoin to record highs, the asset has since lost half its value, driving many investors away. Volatility, lack of understanding, and skepticism keep most Americans on the sidelines, while current owners—mostly young, Asian American men—hold small amounts and see crypto as a tech-driven diversification tool, not a mainstream hedge.
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