Apple just smashed its latest quarterly earnings, posting a 27% profit jump and nearly $30 billion in revenue, fueled by a 20% iPhone sales surge and a 30% Mac boost — all while Tim Cook prepares to step down after 15 years. But beneath the glory, memory chip shortages and soaring AI-driven costs are creating serious headaches, forcing price hikes on Macs and iPads. Apple’s lean AI strategy may be helping it weather the storm, though Cook calls the chip price spike a “one-hundred-year flood.” Without tariff refunds and facing looming iPhone price increases, the company’s resilience is being tested — yet it’s still reclaimed the title of the world’s most valuable public company.
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