Akaar Amin is the founder of Lack of Guidance, an Amsterdam-based brand redefining football culture through innovative design and storytelling. Drawing from his background in graphic design and passion for football, Akaar has built a brand that merges sport, art, and personal expression. From navigating legal hurdles with early designs to creating collections that spark conversations, Lack of Guidance reflects Akaar’s dedication to authenticity and resilience.
In this episode, Akaar shares how football shaped his identity, the lessons learned from setbacks, and the importance of starting small to make big waves. Discover his journey of building a brand that resonates across generations and inspires others to follow their vision.
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