the recent reports about a boom in secondhand shopping are great news, but do they tell the whole story? I spoke to thrifting expert Emily Stochl about dupe culture, the deeper context behind secondhand fashion's rise and why social media's recent obsession with minimalism might be a bad idea...


📢 massive thanks to Emily for chatting to me!!

You can find Emily on social media as @emilymstochl, or on:

Spotify: Pre-Loved Podcast

Substack: Pre-Loved by Emily Stochl


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🤍 follow me on tiktok / insta / threads: katieerobinson_

🎧 podcast: refashioned (Spotify & Apple)

💌 substack: katierobinson.substack.com

🖇 or go to my linktree: linktr.ee/Katieerobinson_

📮 business email only - katie.susfashion [@] gmail [dot com]

(pls note i only work with sustainability-focused brands!!)


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⏱️ TIMESTAMPS

00:33 quick questions for Emily!

02:52 US vs UK thrifting culture

05:45 emily's vintage collection, thrift hauls & overconsumption

09:46 digging into the secondhand boom

13:07 AI & accessability tools in resale

16:10 link in bio & influencer culture

18:37 emma chamberlain & the pitfalls of minimalism

20:49 slowing down & embracing imperfect style

24:00 dupes & the advantage of thrifting luxury instead

30:12 Emily's best vintage tip for newbies

31:28 where to find Emily!!

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refashioned

What's behind the boom in secondhand fashion? with Emily from Pre-Loved Podcast

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