In Episode 16 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the powerful strategy of single keyword campaigns on Amazon. As the busy Black Friday-Cyber Monday window begins, they explain how this tactic helps advertisers boost sales, control budgets, and optimise placements with precision. Sebastian breaks down the key benefits of using single keyword campaigns and offers actionable tips on how to set them up, choose the right search terms, and adjust bids for maximum impact. Perfect for sellers looking to fine-tune their Amazon ads during a critical time of year.
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