How do you book weddings before your wedding venue is finished being built? Learn how to market a wedding venue before opening, attract couples early, and start building your booking calendar before construction is complete.
In this episode of The Venue Success Podcast, Tirzah Caffee talks with Ashley Upton, co-owner of Milk and Honey Farms in Middle Tennessee, about building a wedding venue from the ground up and booking more than 20 weddings before construction was finished.
Ashley shares what worked, what she would do differently, and how her family turned an unfinished construction site into an opportunity to connect with couples and build demand before opening.
WHAT YOU'LL LEARN
• Why you should start marketing your wedding venue before construction is complete.
• How hard-hat venue tours and design renderings help couples envision the finished space.
• Why waiting until everything is perfect can cost you valuable wedding bookings.
• How to find the right number of weddings for your venue, business goals, and quality of life.
• How an exceptional wedding guest experience can generate referrals.
• What to consider before introducing an all-inclusive wedding venue model and preferred vendor partnerships.
Whether you're planning a new wedding venue business or recently opened your venue, this conversation offers practical lessons on wedding venue marketing, early bookings, customer experience, and building a sustainable business.
FOLLOW THE VENUE SUCCESS PODCAST
Follow The Venue Success Podcast for practical strategies to book more weddings, improve venue sales, strengthen your team, and run a more profitable wedding venue business.
ABOUT THE VENUE SUCCESS PODCAST
Hosted by wedding venue owner, coach, and industry veteran Tirzah Caffee, The Venue Success Podcast helps wedding venue owners improve marketing, sales, pricing, tours, operations, team leadership, and profitability.
FOLLOW TIRZAH & EXPLORE RESOURCES
Instagram: @tirzah_thevenuecoach
Instagram: @venuesuccesspodcast
Website: https://tirzahcaffee.com
GUEST: ASHLEY UPTON | MILK AND HONEY FARMS
Instagram: milkandhoneyfarms_
Website: milkandhoneyfarms.events
#WeddingVenue #WeddingVenueOwner #VenueBusiness
