Simon Jones has worked as one of the UK's leading publicists for over 25 years, with some of Britain's biggest talent such as Ant & Dec, One Direction, Bimini, Raye, Jade, Girls Aloud and Scissor Sisters, as well as a load of other LGBTQ stars. In this episode we go in to the science of celebrity, the need for people to stay quiet during a media storm; and we look back at some of the shocking tricks of the press, where a person's ''coming out'' made the front page... whether they liked it or not. 

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All Out with Jon Dean

SIMON JONES PR: London's trailblazing publicist on the science of fame and the newspaper's grip on outing people

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