Naomi is joined by a Quiet Riot regular, More in Common's Luke Tryl, to discuss polling trends of 2024, what pollsters got right, what they got wrong, the horseshoe theory, the differences between online and telephone polls, why blending focus groups with polling helps improve predictions and what are the indications for next year. Fill yer boots, as they say.
PLUS the insight you have all been waiting for: what is the most popular Xmas movie respectively for Tory, Labour and Reform voters? Spoiler – The Muppet Christmas Carol is notable by its absence.
"Polling should always be an art-informed science."
Podden och tillhörande omslagsbild på den här sidan tillhör Alex Andreou, Naomi Smith, Kenny Campbell. Innehållet i podden är skapat av Alex Andreou, Naomi Smith, Kenny Campbell och inte av, eller tillsammans med, Poddtoppen.