In this clip, Jessie Reyez joins Mauricio Ruiz and Byron Wilson to break down the power of leverage, the value of numbers, and why no artist wins alone.
They explore how building community and owning your data gives artists real negotiating power, especially when stepping into label conversations.
Jessie shares her experience sitting across from Sir Lucian Grainge and how clarity and confidence helped her take control of the moment.
From team trust to long-game strategy, this conversation is packed with honest insights and hard-earned lessons for artists, managers, and anyone building something that lasts.
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