Why Your Instagram Views Are Down in 2025: Algorithm Update Explained by Brock Johnson

Today I'm bringing back one of your favorite guests, Instagram expert Brock Johnson! With over 700,000 followers and growth of approximately 1,000 followers daily, Brock breaks down the major algorithm changes affecting everyone's reach and views. Right after his interview with the head of Instagram (yes, really!), he's sharing exactly what's changed and how to adapt your strategy.

A few things we cover in this episode:

• The significant shift in how Instagram is now showing your Reels (and why your views seem different)
• Why creating "shareable" content is more critical than ever with the new algorithm
• A spreadsheet strategy that reveals which posts actually convert views into followers
• How to modify your content for new viewers who have never seen your profile before
• The surprising advantage of carousel collaborations most creators are overlooking

Resources mentioned in this episode:

• Brock's upcoming podcast interview with Adam Mosseri (Head of Instagram)
• The Build Your Tribe podcast

Connect with me:

• Instagram: @abigailpeugh
• Join Rich Girl Community

Connect with Brock:

• Instagram: @brock11johnson

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