In this episode, Danny Leibrandt interviews Jonas Olson, founder of Pest Badger and host of the Pest Control Millionaire Podcast. Jonas shares his remarkable journey from cutting lawns as a teenager to running Pest Badger, a leading pest control company with over seven locations and 150 employees. Jonas’ story is one of hard work, strategic thinking, and an unwavering commitment to scaling his business.
During the conversation, Jonas explains how the pandemic became a turning point for his company, forcing him to pivot from landscaping to pest control. He details how he took bold risks, such as investing in a door-knocking consultant and expanding into new markets, to build a highly scalable and profitable business. Jonas also highlights the importance of mentorship, sharing how advice from industry leaders helped him overcome challenges and implement strategies that propelled Pest Badger’s growth.
A significant focus of the discussion is Pest Badger’s groundbreaking social media strategy. Jonas shares how his team created a YouTube channel with over 120,000 subscribers and viral TikTok content that brought unprecedented attention to his company. He offers insights into how pest control businesses can use platforms like YouTube and TikTok to reach millions of viewers, build authority, and drive leads—even in an industry many consider “unsexy.”
Beyond social media, Jonas dives into operational strategies, such as hiring the right team, using automation tools like Go High Level, and creating streamlined processes for recruiting and managing employees. He also shares how content marketing and SEO optimization play a pivotal role in dominating local markets and building a brand that stands out.
Whether you’re looking to grow your pest control business, scale your operations, or learn the secrets of social media success, this episode is filled with actionable insights and proven strategies. Jonas Olson’s journey is a masterclass in entrepreneurship, innovation, and marketing excellence.
Jonas Olson, Founder of Pest Badger:
LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/
Facebook: https://www.facebook.com/jonas.olson.18
Instagram: https://www.instagram.com/jonasaolson/
Podcast: https://www.youtube.com/@pestcontrolmillionaire
Pest Badger: https://pestbadger.com/
Pest Control Millionaire: https://pestcontrolmillionaire.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Pest Control SEO Podcast Platforms:
YouTube: https://www.youtube.com/@PestControlSEO/podcasts
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2
Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast
Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp
Podcast Chapters:
00:00 Introduction to Jonas Olson
07:58 The Growth of Pest Badger
17:14 Learning from Mistakes and Regrets
24:44 Social Media Strategy and Content Creation
37:30 Transitioning to Long-Form Content
43:19 Future Plans for Pest Badger
46:10 The Power of Podcasting
53:11 Innovations in Pest Control Technology
58:14 Social Media Advertising Strategies
#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing #socialmedia #lawncare
Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery
