Episode 20: From Generalist to Specialist: The Art of Niching Down for Creative Entrepreneurs

Is finding the right niche the secret to thriving as a creative entrepreneur? In this episode of Two Pixels Off, hosts Mike Janda and Brad Hussey tackle the big question: Should you niche down your business to stand out in a crowded market? Whether you say "niche" or "niche," this episode will help you understand the importance of narrowing your focus to improve your marketing and business strategy.

We explore the benefits and potential pitfalls of niching down, how to research and validate your target market, and why being specific can give you a competitive edge. Brad and Mike also share real-world examples, including a humorous yet insightful discussion on targeting barbecue restaurants. Plus, discover how you can manage multiple niches without diluting your efforts.

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About Two Pixels Off (Podcast)Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!Learn More: https://twopixelsoff.com

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Connect with Mike JandaWebsite: https://michaeljanda.comCommunity: https://morecreativeacademy.comInstagram: https://instagram.com/morejandaYouTube: https://youtube.com/morejandaLinkedIn: https://linkedin.com/in/morejandaCourses: https://morejanda.teachable.com

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Connect with Brad HusseyWebsite: https://www.bradhussey.ca/Community: https://creativecrewcommunity.com/X: https://twitter.com/bradhusseyFacebook: https://facebook.com/bradhusseyLinkedIn: https://linkedin.com/in/bradhusseyInstagram: https://instagram.com/bradhusseyYouTube: https://www.youtube.com/@CreativeCrewCommunity