In this episode of Ambitious, Kate takes you behind the scenes of a common entrepreneurial cycle she calls the Push Pause Pattern. After coaching hundreds of businesses, she discovered a recurring cycle affecting both her clients and peers. Kate breaks down this cycle, into its seven stages. For each stage, she shares symptoms and actionable advice to identify where you might be and how to take control. Kate emphasizes the importance of consistency, understanding, and planning to avoid the detrimental swings in cashflow and energy. She also provides practical steps to re-engage old leads, implement limited-time offers, and focus on core marketing strategies to stop the cycle and foster steady growth. If you're feeling stuck in this cycle, this episode will equip you with the tools you need for sustained success.
01:39 The Push Pause Pattern Unveiled
05:36 Understanding the Highs
07:56 Settling into Routine
12:00 Reality Check: Contracts Ending
19:25 Panic Mode: Hustle and Stress
30:00 The Crash: Burnout and Exhaustion
34:50 Recognizing the Need for Change in Your Business
35:26 Avoiding Decisions in Emotionally Charged States
38:08 Navigating Burnout and Chill Mode
39:59 Steps to Break the Push Pause Cycle
49:29 Strategies for Immediate Cash Flow
56:20 Re-Engaging Leads and Clients
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