Today, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates across platforms like Instagram and TikTok. We'll also review real examples from content creators who've nailed one or more of these S's, resulting in viral reels that capture attention and inspire shares.

In this episode we’ll be covering:

  • Creating and sharing platform specific content: knowing your audience and the types of content that are successful.
  • The importance of having a solid message to share with your audience.
  • Test, try, and tweak!
  • Content planning around specific events and holidays that your audience might be looking for.
  • Creating simple and specific content, use scenarios and identifiers that enhance relatability.
  • Group chat hero? We’ll look at what makes content shareable and how to start applying it.
  • The role of humor in content (PS: Stay tuned for an upcoming episode around humor!)


Links to reels in this episode:


Other episodes you might have missed:

  • Episode 017: Turn a Simple Idea into a Reel People Will Love
  • Episode 029: Tailoring Successful Reel Techniques to Your Niche
  • Episode 034: Is Engagement the Most Important Metric on Instagram?
  • Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert


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Good Content with Shannon McKinstrie

THIS is the Secret to Success on Instagram

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