This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw after a motorcycle accident left him in constant pain. He never ran a real ad campaign, and somehow the same device ended up on NFL sidelines, in Emirates first class, and on your mom's nightstand. This one is a masterclass in earning trust instead of buying it.
On the episode:
● How a motorcycle accident led Jason to invent the Theragun with a $250 jigsaw from the hardware store.
● Why a $400K agency couldn't come up with the name Therabody, but one late night in a conference room did.
● How Jason got pro athletes using Theragun before the brand ever ran an ad.
● Why Therabody refused to call its face products "beauty," and what it called them instead.
● Why Jason builds products so durable that customers never need to buy a second one.
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