Exposing our personal lives #53

Building a personal brand means showing yourself. But how much is too much? Malena and Johanna have a candid talk about navigating their online presence, and the possible pitfalls.

Johanna opens up about sharing her divorce online and what it's like dating as a semi-public figure. Plus she has an exciting update on her relationship status! Malena wonders if she should show herself more on Instagram, and if so, what would people want to see?

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About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

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About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

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