Welcome back to The Blogging and SEO Show! This week, I’m joined by learning specialist and CEO of Entrepreneur Academic, Lauren Dewey.
Lauren Dewey is a Learning Specialist and CEO of Entrepreneur, Academic. After nearly eight years working in higher education, she started Entrepreneur, Academic to support business owners, coaches, and service providers scale their impact and income through high quality curriculum development. Lauren can help bring your expertise to life through a signature online course, a group program or masterclass, or the creation of a suite of workshops or masterclasses! She believes in building sustainable, scalable business models that prioritize quality programs while getting paid for your expertise.
Connect with Lauren:
Grab her free masterclass here.
Download her course creation checklist here.
Visit her website here.
In this episode, we’re diving into the fascinating world of adult learning and how understanding these concepts can transform your blog, content strategy, and even your offers.
We discuss:
- What adult learning really is and how it influences how your audience consumes and retains information.
- Why every blog post educates your audience, even when it doesn’t feel like it—and how to structure your content for maximum impact.
- The pitfalls of you-centric content and how to make your stories resonate with your audience’s lived experiences.
- Why redundancy in your messaging is key to keeping your brand memorable (and why this isn’t just a sales tactic but a proven learning theory).
- How to avoid creating "boring professor" content while keeping your personality alive in your blogs and courses.
- Ways to reimagine your content for social media, emails, and more—because blogging doesn’t exist in a silo!
We also explore how learning preferences (not learning styles!) influence content creation and why courses that focus on transformation—not just information—have higher success rates.
Finally, Lauren shares actionable tips for auditing your offers and creating content that gets people off to stop scrolling and into action.
Resources mentioned:
Repurposing with Felly from FDStudio here.
Book a free SEO consultation here.
More Ways to Learn & Connect with Me:
Blog: www.thecommamamaco.com/blog
Instagram: @commamama.co
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