Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson.
Key takeaways:
Guide buyers at every stage with content tailored to awareness, consideration, and decision-making.
Prioritize buyer needs over flashy designs by focusing on clarity and usability.
Ensure clear CTAs at every step to nurture and convert leads effectively.
Continuously analyze user behavior to refine and improve your website.
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