Ep. 80 - Think you just need more leads to grow your business? Think again. On this episode of Endless Customers, Alex Winter sits down with Connor DeLaney, Lead Sales Consultant at IMPACT, to discuss why “more leads” might not be the silver bullet you think it is. Connor shares his Lead Generation Assessment, a simple tool to uncover the real barriers to growth. This episode will challenge you to rethink your approach to lead generation and focus on what really moves the needle for your business.
Key Takeaways:
Most businesses think they need more leads, but often it’s a different problem altogether.
Close rates and lead qualification are often bigger bottlenecks than lead volume.
Marketing, sales, and leadership alignment is crucial for addressing growth challenges.
Understanding where your business is today is key to creating a plan for the future.
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