Ep. 78 - Do I really need to be on camera? Many business leaders avoid video because it feels awkward or unproductive, but it’s a powerful tool to build trust and drive sales. In this episode, Alex Winter and Lindsey Auten share actionable tips, including the SIMPLE framework, to give you confidence in your on-camera presence. Learn how to make videos that connect, convert, and elevate your brand.
Key takeaways:
Comfort on camera is essential for building trust with your audience.
Effective videos focus on the buyer’s journey and solve real problems.
The SIMPLE framework helps improve on-camera performance.
High-quality content should balance authenticity with strategy.
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