Women’s sports are booming, but what comes next?

This week, we sat down with Thayer Lavielle, Managing Director of The Collective at The Team, to break down the business behind the biggest growth story in sports. From WNBA and NWSL investment to media rights, fan behavior, and why equity doesn’t mean equality, Thayer shares the insights shaping the future of women’s sports.

We also dive into why women’s sports fans are different, brand partnerships done right, and how leagues can grow without losing the communities that built them.

If you love the business of women’s sports, this conversation is for you.


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Women’s Sports Weekly is created, produced, edited, and hosted by Carolyn Bryan and Danielle Bryan.Music is by the talented ⁠Melvin Alexander Black. 

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