The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that converts, and marketing that doesn't depend on social media.

A better brand isn't something you finish. It's something you keep choosing — in the words on your homepage, the way you talk about your offer, the client you say yes to and the one you don't.

Every week, get practical strategy on brand strategy, website conversion, SEO, and marketing for Christian entrepreneurs at whatever stage your business is in. Faith runs through the conversation because it runs through the work.

This podcast will answer questions like: How do I know if my brand needs a refresh or a full rebrand? What actually makes a website convert visitors into clients? How do I position myself as the go-to expert in my industry? How do I market my business without living on Instagram? What's the difference between SEO and AEO, and why does it matter now? What makes a brand feel premium instead of homemade? How does my faith shape the way I actually run my business?

Whether you're refining what you've already built or rethinking it from scratch, this is where you'll find the next right decision — not a finish line. New episodes every week.