In this episode, Peter Beckman sits down with Jacob and Victor Eriksson, brothers and co-founders of the viral TikTok sensation and growth phenomenon, Boxbollen. The innovative duo share their incredible journey from 0 to 30 million USD revenue in 5 years. The episode covers the full journey from the conception of their unique head tethered boxing ball game, to achieving global stardom and venturing into the US market in 2022 and doubling sales in 2023. Dive into the discussion to uncover the secrets behind their skyrocketing sales, the supply chain behind extreme Christmas sales peas and building a successful influencer marketing strategy with top tier profiles.
Jacob and Victor also share their future vision, underpinned by their overarching mission to bring joy and movement to people's lives. Packed with valuable insights, this episode is a must-listen for anyone keen on entrepreneurship, marketing, and scaling startups.
Timestamps:
01:39 Starting out and developing the core product
03:30 The DTC and influencer strategy
07:00 How Christmas became the Boxbollen specialty
09:13 Signing John Terry, their first big influencer name
12:33 Going big in the US
14:40 The liquidity issue of for a Christmas centric sales cycle
15:39 The 2023 US launch thriller
19:08 Securing and launching an influencer collaboration
23:00 Supply chain challenges and being local
25:40 Growing production from 3,000 to 1,4 million units
29:40 Channel strategy, DTC vs retail and local variations
33:00 The future, the mission and the community sport
40:00 The next product launch
41:40 2024 goal: 2 x selling 3 million balls
45:23 Beverly Hills hustle
48:34 Hyper growth and hyper focus
50:50 Balancing business obsession and personal health
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