In this episode, Cosmetics Business answers your questions, exploring how trends come about and identifying what's a real trend, and what's just a fad.
Journalists Sarah Parsons and Julia Wray also answers your questions about LED masks.
The team will also be answering listener questions in a new fortnightly Q&A edition.
Send your questions to cosmetics@hpcimedia.com or contact us on your preferred social media platform.
Podden och tillhörande omslagsbild på den här sidan tillhör Cosmetics Business. Innehållet i podden är skapat av Cosmetics Business och inte av, eller tillsammans med, Poddtoppen.