Social Media with Katy Farrell and Nicola Barratt

In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.

We discuss:

What support is available for creative and cultural professionals in England The changes we’ve seen in Social Media over the past 12 months Top tips and recommended actions for anyone working in Social

The following links are resources were discussed in this episode:

Digital Culture Network Knowledge Hub – Over 230 free resources What goes into a social media strategy? - A webinar for anyone working in the creative and cultural sector who wants to create a social media strategy but isn’t sure where to start. Reaching Your Audience: Making Your Meta Ads More Effective - How to make your Meta

(Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the

awareness stage all the way to taking action on your website.

When Gen-Z writes the marketing script: Royal Armouries edition Museum Creepy Doll Contest from Colchester and Ipswich Museums BRAT vs DEMURE: Classical Edition from Southbank Centre Gen Alpha content example: Nutter Butter on TikTok Sign up to the Digital Culture Network newsletter

Music by SHAR