Navigating strategy in the creative and cultural sector with Ollie Couling

In this episode, ⁠James Akers⁠ interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.

We discuss:

What is a strategy and why you shouldn't fear one Useful frameworks to help build your strategy Top tips from Ollie's experience in the creative and cultural sector

The following links and resources were discussed in this episode:

5 reasons why creative and cultural organisations need a digital strategy Theory of Change (ToC) - A guide and template Objectives and Key Results (OKRs) model -

Getting started with objectives and key results

MoSCoW method -

3 Prioritisation Techniques for Arts Marketeers

What is the Pareto 80/20 principle? - Roughly 80% of consequences come from 20% of causes Why are you measuring that? - Webinar recording to

 learn how to define and track the metrics for different audience actions

Content strategy development: Aligning content with a marketing funnel - Webinar recording with

techniques for developing a content marketing strategy

Influencer insights: How Mary Spender reached 750k subscribers on YouTube - Article where Ollie interviews George Spender about the process and what he has learned along the way

Music by ⁠SHAR