The one word most miss in “product marketing” w/ Becky Trevino

Timestamps:

0:00 The one word most miss in "product marketing" with Becky Trevino

00:16 Introduction and Hosts Banter

01:08 Introducing Special Guest Becky Trevino

01:55 Becky's Career Journey and Unique Perspective

02:49 Are Product Marketers Actually Marketers?

05:05 Defining Product Market Fit

07:44 Product Marketing Superpowers

10:12 The Art of Storytelling in Product Marketing

15:31 Torture Chamber: Tough Choices in Product Strategy

19:08 Should Product Marketing Live Within Product?

22:38 Building Strong Relationships with Product Managers

23:09 Navigating New Challenges in a New Role

24:50 Leading Commercial Reviews and Gaining Respect

26:03 Balancing Technical and Marketing Perspectives

27:55 The Role of AI in Product Marketing

33:33 Balancing Present Offerings with Future Roadmaps

Show Notes:

Becky Trevino LinkedIn 

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