SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions. And it makes sense. If you think about it, A/B testing something relieves you of so much burden. Not sure which headline is gonna resonate? Test it! Teammates have an (ahem, questionable) idea for how to improve conversions? Test it!Here’s the problem with the “test everything” approach: The vast majority of A/B testing is void of customer understanding and designed ...
Podden och tillhörande omslagsbild på den här sidan tillhör Forget the Funnel. Innehållet i podden är skapat av Forget the Funnel och inte av, eller tillsammans med, Poddtoppen.
