In this episode, Scott interviews Ian Major, co-founder of Joltz and a pioneer in Bitcoin-based loyalty programs. Ian dives into the intricacies of using the lightning network for fast, low-fee transactions and contrasts self-custodial and custodial solutions. He shares insights on why most businesses hesitate to adopt Bitcoin rewards and reveals groundbreaking developments in their wallet technology. Tune in to explore how Joltz is empowering financial self-sovereignty and transforming customer loyalty programs with Bitcoin.
Ian is the Co-Founder and Co-CEO of Joltz, a Bitcoin infrastructure company with a focus on Lightning and Taproot Assets. Prior to Joltz, Ian sold and delivered enterprise analytics software to the largest companies across North America, the Middle East, and Africa, including Walmart and Emirates Airlines. Ian is also the Creator of the All Things Bitcoin YouTube channel and has helped nearly half a million people learn about Bitcoin.
Timestamps:
7:22 Why Bitcoin rewards outperform traditional loyalty programs.
13:49 How stablecoins enhance Bitcoin adoption for mainstream businesses.
19:46 Steps to create a Bitcoin rewards program for small businesses.
24:33 How taproot assets increase flexibility in Bitcoin rewards systems.
28:54 Why businesses should embrace Bitcoin to attract younger customers.
34:12 Solutions for improving self-custodial Bitcoin payment systems.
39:46 How to build a circular economy using Bitcoin rewards.
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