Digital Marketing Today dives into the latest news shaping the future of digital marketing, with this episode unpacking two major industry shifts: Google’s new Search profiles and Instacart’s AI-powered, full-funnel commerce strategy.
We explore how Google Search profiles could change the way brands, publishers, and creators approach SEO, moving the focus beyond traditional rankings toward entity optimisation, identity management, branded search visibility, and digital PR. With Search increasingly becoming a place where trust and authority are established before a user even clicks, this update has important implications for reputation management, Google Discover, influencer marketing, and paid digital ads across platforms like Google and Meta.
The episode also looks at how Instacart is pushing digital marketing innovation through a full-funnel, AI-assisted commerce model. We discuss what this means for marketers investing in retail media, performance marketing, EDMs, paid search, and conversion-focused digital advertising. From dynamic budget allocation and customer lifetime value strategies to AI tools like Cart Assistant and integrations with ChatGPT, Claude, and Gemini, the conversation highlights how brands must now optimise not only for consumers, but also for AI-driven product discovery.
If you want to stay ahead of the latest developments in SEO, Google Ads, Meta ads, retail media, AI marketing, and digital marketing strategy, this episode offers practical insights into where the industry is heading next.
