In this episode, we interview Cynthia Terpstra, a full-stack marketer and communication strategist with deep expertise in brand awareness, credibility, and trust. Cynthia shares her insights from years in the B2B tech, B2C, D2C, and nonprofit sectors, exploring the resurgence of branding in marketing today.
What you’ll learn in this episode:
• Why brand awareness, credibility, and trust are essential pillars for long-term success.
• How economic pressures and marketing trends are reshaping brand strategies.
• The challenges and opportunities of measuring brand impact.
• The role of content in building lasting brand affinity.
• Why engagement metrics aren’t always the full picture.
Dive into this insightful conversation about marketing’s return to its roots and learn how to rethink your approach to branding and measurement.
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