In this episode, we interview Han Mai, an experienced marketer with 14 years in the field, currently working at LILT. Han shares her insights into the ever-evolving world of demand generation and marketing, with a focus on the game-changing role of AI.


What you’ll learn in this episode:

• The rise of AI in content creation and its impact on productivity.

• Strategies for creating personalized, high-quality content that builds trust.

• How to optimize email campaigns and avoid common pitfalls.

• The importance of targeting and intent data in modern demand generation.

• Why community building and customer advocacy are key to marketing success.

• Trends and tactics for a successful 2024 and 2025 marketing strategy.


Tune in to explore the cutting-edge tools and approaches reshaping marketing today!

Podden och tillhörande omslagsbild på den här sidan tillhör Masset - Content Amplified. Innehållet i podden är skapat av Masset - Content Amplified och inte av, eller tillsammans med, Poddtoppen.