As the saying goes: “If you stay ready, you don’t have to get ready” – nowhere is this truer than in the media commentary game.
If you work in a fast-moving issues-rich industry or environment and you want to elevate your profile as the go-to authority for the media, then you’d better be ready when a journalist or broadcast producer calls!
⏳ When it comes to news, time is of the essence.
Depending on the topicality of the story or issue, you often won’t have much time to get ready. Hence, you need to be ready i.e. be flexible, know your stuff, and be on top of issues, trends and breaking stories relevant to your industry and area of expertise.
CASE IN POINT: UK-based cybersecurity expert, Jake Moore who nailed some amazing tier 1 media opportunities in the wake of last week’s global Crowdstrike outage.
For context, I interviewed Jake for episode 18 of this podcast, in which he explained how he built his media profile. His tips and lessons are highly relevant, even if you’re just starting out on your media relations journey with no outside help.
If you enjoy what we discussed in this episode, I urge you to go back and check out episode 18 as well.
Remember to subscribe so you never miss an opportunity to transform your business into a powerhouse PR machine!
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Onwards!
Trevor
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I help business owners become clear and confident in how they leverage PR, content and digital communications to build their brand and grow revenue. Contact me through my website, let's have a chat, no obligation whatsoever!
Let's connect on the socials - Twitter / @trevoryoung and LinkedIn /trevoryoung
