You Are Who Google Says You Are: Differentiating in a Competitive Career Market
with Anouk Pappers, Brand Anthropologist & Author
Episode Summary (SEO-Optimized): What does it really take to stand out in today’s competitive career market — especially at the executive or board level?
In this episode, brand anthropologist and global speaker Anouk Pappers shares how to build a powerful personal brand that reflects your leadership identity, positions you for high-level opportunities, and influences what people find when they Google your name.
Whether you're pursuing board roles, stepping into a new C-suite opportunity, or shifting toward a portfolio executive career, this conversation delivers practical strategies for elevating your brand — online and offline.
What You’ll Learn in This Episode:
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Why your job title doesn't define your value — and what does
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The critical mindset shift from self-promotion to strategic visibility
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How to uncover your unique benefit points (UBPs) and communicate them with clarity
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Why executive women often hesitate to share their story — and how to shift that narrative
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How your Google search results shape perception — and how to control what shows up
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A 3-part executive storytelling framework that works for interviews, networking, and visibility
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How to use content strategy to establish credibility and thought leadership at the executive level
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What to prioritize when rebuilding your brand after job loss or career transition
This Episode Is Perfect For: ✅ Senior leaders navigating a career transition ✅ Executives preparing for board readiness or high-visibility roles ✅ Professionals looking to elevate their LinkedIn presence or online brand ✅ Women in leadership who want to be seen, heard, and remembered — for the right reasons
Featured Guest: 📘 Anouk Pappers — Brand Anthropologist, Storytelling Strategist, and Author of You Are Who Google Says You Are 🔗 Connect with Anouk on LinkedIn 📘 Get the Book on Amazon 📅 Book a session with Anouk (Insert link if available)
Connect with the Host – Kelsey Waldrop 🎙️ Host of the #LaidOffLifeOn Podcast 🌐 KelseyWaldrop.com — Executive Edge Career Strategies and Coaching 💼 Connect on LinkedIn 📝 Subscribe to the Substack: Potential On Point
Subscribe for more expert insights on:
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Executive career strategy
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Personal branding for leaders
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LinkedIn thought leadership
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Board readiness
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Career reinvention and visibility
