In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon.
00:00 Welcome and Introduction to Ron Johnson
01:12 Ron Johnson's Background and Journey
03:28 The Essence of Branding
05:29 Employee Engagement and Branding
10:34 HR's Role in Branding
10:59 Real-Life Examples and Impact
21:57 HR Professionals as Branding Superheroes
24:53 HR's Role in Employee Engagement
25:07 The Enron Example: Integrity in Question
26:00 Branding Equation: Integrating HR
26:37 Employee Scenarios: Uber and Beyond
27:29 Changing People: Internal vs. External
30:10 Employee Experience: Health and Fun
34:35 Employee Engagement and Company Success
35:59 Storytelling and Company Culture
38:18 Content Quality and Employee Advocacy
45:19 Final Thoughts and Contact Information
Connect with Ron
https://www.linkedin.com/in/ronjohnsonco
IG: @ronjohnsonco
APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688
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Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister
