The Groypers, also known as the ‘Groyper Army’ or America First, are a movement of far-right nationalists in the US who first emerged online, but began to also move into the offline world in 2019. The name ‘Groypers’ originates from the Groyper frog image, which rose to popularity as a racist-coded version of the Pepe the Frog meme; the Pepe image is often associated with the alt-right. Groypers typically describe themselves as American nationalists and have similar beliefs to the alt-right. Their focus on gathering Gen Z support marks them out as a new type of movement, as they seek to form a base of support among younger people. Groypers present their movement under the wider ideology of Christian nationalism, and exploit divisions in more mainstream right-wing politics to attract disaffected conservatives.
In this episode, we speak to our Contributing Writer Ellie Newis about the group and its use of social media to develop a significant outreach.
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