In this 7th episode of PodcAds by Paolo Santanicchia, Sarah Levinger (the queen of Psychology applied to Advertising) is going to show us: - How to build psychology-based concepts for our ads - How to create psychology-based ads - How to insert Psychology in your Advertising Strategy.
Sarah is a Creative Strategist and Performance Creative Consultant. She help her clients design effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs. She made a 10-year study of the human mind, consumer psychology, economics, and behavior science. She defines herself as a lifelong learner and psychology/neuroscience enthusiast. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or by interviewing the greatest marketing experts from all over the world, about specific topics. Stay in Touch with us!
Podden och tillhörande omslagsbild på den här sidan tillhör Paolo Santanicchia. Innehållet i podden är skapat av Paolo Santanicchia och inte av, eller tillsammans med, Poddtoppen.
