"Cut the discounts!" This bold advice from Professor Dominik Schreyer to football clubs selling season tickets stems from a simple truth: scientific evidence shows that discounts are not a significant motivator for season ticket holders. So, why continue to offer them?Since launching TicketingPodcast.com in March 2023, we've engaged with various experts in football and other spectator sports. Today’s episode, however, offers a fresh perspective. For the first time, we're discussing ticketing ...
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